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Digital Marketing Specialist

If you have a passion for crafting compelling online strategies, driving brand awareness, and engaging with diverse audiences, we invite you to join our esteemed institute as a Digital Marketing Specialist. As a key member of our marketing team, you will have the opportunity to shape and execute our digital marketing initiatives, driving our institute's growth and prominence in the digital landscape.

Responsibilities

  • Designing and implementing effective digital marketing strategies that align with our institute's goals and target audience.
  • Managing and optimizing our institute's website to ensure a user-friendly experience and search engine visibility.
  • Developing and executing engaging social media campaigns across various platforms to enhance brand awareness and engagement.
  • Creating and curating high-quality content, including blog posts, infographics, videos, and other digital assets, to attract and engage our online community.
  • Utilizing data-driven insights to analyze campaign performance, identify areas for improvement, and make data-backed decisions to drive better results.
  • Planning and executing email marketing campaigns to nurture leads and maintain effective communication with prospective and current students.
  • Collaborating with cross-functional teams, including admissions and faculty, to align marketing efforts and support various initiatives.

Requirements

    • A Bachelor's or Master's degree in Marketing, Digital Marketing, Communications, or a related field.
    • Proven work experience as a Digital Marketing Specialist or in a similar role, showcasing successful digital campaigns and strategies.
    • Strong knowledge of digital marketing tools, including SEO, Google Analytics, social media management platforms, email marketing software, etc.
    • Excellent writing and communication skills, with the ability to create compelling content tailored to various digital channels.
    • Analytical mindset, with a focus on using data to drive decision-making and optimize marketing initiatives.
    • Creativity and a keen eye for design aesthetics, ensuring a visually appealing and engaging online presence.

Application Form

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